FOR TRAFFIC
CAN’T I JUST PAY FOR TRAFFIC?
Many people believe that, "If I build it, they will come!"
Unfortunately, this is not true. Even if you build the most beautiful, engaging, and functional websites of all time, if you don’t take any steps to attract traffic, then it will never be seen and you will struggle to grow and scale your business.
There is also a common misconception that individuals need to go out and just pay for traffic. This is also not true, thankfully. Organic Traffic is a cornerstone to a solid growth strategy. Understanding how to reach your audience base and then turn that traffic into a warm list you can market to and inevitably convert is the true key to success in any industry.
But first you need to understand the four different types of traffic, how you can attract them, and then how you can utilize them for your (and their) benefit.
ORGANIC TRAFFIC
This is the free way of getting traffic and involves creating a content plan that matches what people are actually searching for based on keyword density and other traffic metrics. It generally takes 90+ days for companies to start seeing a consistent flow of people viewing your site.
PAID TRAFFIC
This method is a little more efficient, but has some cost involved. We’ll consider all potential paid traffic options and put together the best solution for your company, brand, and budget. It’s important to note that not everyone has to do every form of advertising, which is why some preliminary assessment and research is necessary. Depending on your budget, this process can take anywhere from 30-60 days to get consistent traffic.
EARNED TRAFFIC
This method takes a little more upfront work, but can be quite valuable depending on your industry and target audience. We begin by looking at the top sites and groups you should engage in to get traffic and help you make a connection with the group or individual (influencer). This is all about finding ways to leverage connections and their existing traffic to increase yours.
OWNED TRAFFIC
Regardless of what marketing strategies we determine is right for your company or business, our secondary goal will be to ensure that all your efforts (submitted names, emails, and address, etc) end up in a list to be used for Email Marketing. Once that list is acquired, we will share tips on growing your list and keeping it healthy.
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FIRST STEP
THE FIRST STEP IN ATTRACTING ONLINE TRAFFIC
To get started, we'll need to schedule an introductory consultation to learn a bit more about your company, the marketing tactics and strategies that you've already implemented or tried out, and what your immediate and future goals are. From there, we'll help you put together the right puzzle pieces to form the perfect custom strategy for you, consistently monitoring and making adjustments where necessary to ensure that you see steady streams of traffic, conversions, and growth!
Reach out to us today and we'll schedule that introductory consultation.
